From our work
We set up a channel that collects contacts and delivers emails. A form for your website, consent under GDPR, a verified domain and a connection to Brevo, MailerLite or Klaviyo. You then write the newsletters yourself, or we write and send them for you.
from 299 € + from 199 €/mo price breakdown →
I want email marketing →The first half of the journey
Email marketing has two halves. In the first, the contact reaches you. In the second, your email reaches them. You can fall out at either one, and most companies only deal with the second. These are the four steps of the first half. We set them up once and then they run without you.
Step 01
A form on your website
In your website's design, not a third-party widget. With clear wording about what someone is signing up for.
Step 02
A confirmation email
It goes out automatically. Until the person clicks, they do not make it onto the list, so typos and other people's addresses never end up there.
Step 03
Consent on record
The system stores when the consent came in and where from. That is the evidence you need if anyone ever asks.
Consent July 27, 2026
Source: website footer
Step 04
Added to the platform
The contact lands in Brevo or MailerLite on its own. No downloading spreadsheets and uploading them once a month.
On top of that we set up verification for your domain, meaning the SPF, DKIM and DMARC records. Without them inbox providers cannot confirm the email really came from you, and bulk sending ends up in spam.
A list you have been building for years is only valuable when you can show how it came about.
We leave the sending to a platform that knows how: Platform connection points to Brevo or MailerLite, where deliverability has been built over years and where you also get a free plan for smaller lists. We build the signup form, turn on Double opt-in, set up contact sync from the website and the online store, and handle domain verification. An Email template in your brand is part of it too, so the first campaign does not look like a system notice. Why sender authentication matters so much is explained in Gmail's sender requirements.
The second half of the journey
The most common worry about email marketing is not the price or the copy, it is that nobody will get the emails anyway. That is not superstition. You can fall out at every one of the checks, and most people only know about the last one.
Check 01
Is the sender verified?
The recipient's server checks the SPF, DKIM and DMARC of your domain. These are the signatures that prove the email really came from you.
When it doesn't match
Spam, or dropped outright. The sender never finds out.
Check 02
What reputation does your domain have?
Providers keep a history of complaints, failed deliveries and opens. That memory is long and takes months to build.
When it's damaged
It hits everything from that domain. Invoices and replies to clients included.
Check 03
Did the recipient sign up themselves?
The list has to be consent-based and unsubscribing has to take one click. Someone who cannot tell where an email came from clicks “spam”, not “unsubscribe”.
With a purchased list
Complaints and a drop in reputation that takes months to repair.
Check 04
Does it look like an email from a person?
Only here does the content come into play. The subject line, the ratio of text to images, the number of links and whether the email reads like a message or like a flyer.
When it reads like a flyer
The Promotions tab. Not a disaster, the open rate just drops.
Inbox
The first three checks are technique and discipline, those we can set up and keep an eye on. The fourth is content, and that can go wrong even with a perfect technical setup. What works in email today and what stopped working, we wrote up in the article Email marketing 2026.
One thing that ends the partnership before it starts. If you buy a list of addresses somewhere, no setup will save you and we will not work with it. This is not caution, it is the only way to avoid wrecking the domain you also send your everyday mail from.
The first check, domain verification, is handled during setup if you do not have it done yet. If you want to write the newsletters yourself, we set the channel up and you send them without us from then on.
That is why we build the list from scratch, and it grows fastest through a lead magnet on a standalone page. How to build one we go through in A landing page that converts, and what to measure afterwards in How to measure marketing ROI.
What's included
Welcome series
An automated email series for new subscribers. The first impression, an introduction to the company and a first offer, automatically.
Newsletter
A regular newsletter that customers expect. Not spam: useful content, news and exclusive offers.
Automated campaigns
Birthday emails, win-back campaigns, an abandoned cart series. The right message at the right moment.
Database segmentation
We split subscribers by behavior, interests and purchase history. More relevant emails = a higher open rate.
Campaign design
Branded HTML templates for every type of email. Looks great in every email client.
Reporting and optimization
Open rate, click rate, conversions. Every month we find out what works and push the results up.
How it works
Setup
We choose the platform (Mailchimp, Klaviyo, MailerLite), set up the domains and create the list.
Strategy
We define the types of emails, the frequency and the segmentation. What to send, to whom and when.
Content creation
Templates, copy, subject lines. You see and approve every email before it goes out.
Optimization
A/B testing of subject lines and content. Every month we improve the results based on the data.
Without SPF, DKIM and DMARC set up correctly, emails do not reach the inbox today, and the exact rules are in Gmail's sender requirements.
What it costs
The first item is technical work that never repeats: the form, consent, the platform, the domain and segmentation. The second is content we write and send for you every month. If you write the newsletters yourself, you only buy the first one.
Channel setup
299 €
One-off
Monthly partnership
199 € / mo
No lock-in, you can stop at any time
The same scope of work every month, not attention that tapers off after the first quarter.
You pay the mailing platform subscription directly to the provider and it grows with the size of your list. If you only want the technical setup and plan to send the campaigns yourself, the one-time item is enough and you do not order the monthly partnership. An overview of all services is in the pricing.
Email marketing and newsletters from us means a channel that collects contacts and delivers emails: a signup form on the website, double opt-in with a record, contact sync, a verified domain and a template in your brand. You then write the newsletters yourself, or we write, send and evaluate them for you. We pick the platform based on the size of the list: Brevo for smaller ones, Klaviyo for e-commerce, Mailchimp for standard cases. Channel setup from 299 € one-time, monthly partnership from 199 € and no lock-in.
It is the only channel where the list of people is in your own hands. Your reach on a social platform can drop tomorrow with an algorithm change and nobody will ask you first. Nobody can switch off an email list.
That does not mean email works on its own. It means it is the only audience that genuinely belongs to you.
Size is not what decides it, what matters is whether those people wanted to hear from you. Two hundred addresses from people who bought something from you will do more than two thousand addresses collected in a giveaway.
If you do not have a list yet, we start by building it. We will not send to a purchased list, it ruins deliverability and trust.
You do. The account in the mailing platform is in your name, the contacts are yours and you can export them at any time. It is not something we hold on to.
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