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Automation & API integrations

Does even the things you keep putting off

A reminder after three days, when nobody has followed up with a new lead. A second reminder on an unpaid invoice. A review request while the goodwill is still fresh. A rule we set up once does it every time, even when your hands are full.


Where it hurts

One order. Five truths.

This is one customer and one order, the way five systems that don't talk to each other see it today. Switch to the second tab below and look at what is left of it once the data starts moving on its own.

3 mismatches in one order

Online store

CustomerZuzana Hlavatá

Emailzuzana.hlavata@gmail.com

StatusPaid

Accounting

CustomerZ. Hlavatá

Emailmissing

StatusUnpaid

Not a fit

Warehouse

Customerorder 2841

Emailnot recorded

StatusNot ready

Not a fit

Shipping

CustomerHlavatá Zuzana

Emailzuzana.hlavata@gmail.com

StatusAwaiting label

Mailing

CustomerZuzana H.

Emailzuzana.h@gmail.com

StatusSubscription active

Not a fit

A sample scenario, but the differences are the ones we run into most often: a different form of the name, a second email address and a status that never got updated somewhere.

The customer writes that they have paid. You have three systems claiming something else, and you are hunting for the one that is lying.

An API integration does not mean one more tool on top. It means a piece of data is created in one place and the others pick it up from there. Payment gateways such as Stripe or GoPay report a payment the moment it happens, not the next day. Accounting systems like SuperFaktúra, iDoklad or Pohoda get the invoice without anyone retyping it. Mailing platforms work with the current address, not the one from a year ago. Carriers & warehouses including Packeta and Slovenská pošta know about an order before someone enters it by hand. Communication tools deliver the notification where you actually read it, and a new lead from the website records itself. When a system has no public interface, we say so before we quote a price and look for another way. An overview of the interfaces the web really runs on is in the MDN documentation.


How it looks

Automation is a rule that never forgets.

Most companies picture something complicated when they hear automation. In reality it is a sentence in the form “when this happens, do that”. Below are four we can set up for almost anyone, and this is exactly how they go into the proposal, so you can see up front what the system will do.

  1. If

    someone fills in a form on the website

    Lead management

    Then

    • record the contact and the inquiry text in one overview
    • send them a confirmation that the message arrived
    • send us an alert on the phone so it doesn't wait until morning
    • remind us in three days if nobody has followed up yet
  2. If

    an invoice passes its due date

    Notifications

    Then

    • send a polite reminder with the invoice number and the amount
    • let us know who it went to
    • send a second one a week later, this time with a call on the plan
    • when the payment lands, stop the reminders immediately
  3. If

    an invoice arrives in the inbox as an attachment

    Document processing

    Then

    • read the supplier, amount and due date from it
    • add a row to the expense overview
    • save the file where the bookkeeper will find it
    • for amounts above an agreed limit, ask a person first
  4. If

    someone buys from you or comes in for the first time

    Email sequences

    Then

    • send a welcome message that says what happens next
    • a few days later add a guide or a tip, not an offer
    • after a month ask for a review, while the goodwill is still fresh
    • if they are not opening, stop the series and don't pester

The last line of every rule is the one that, when the work is manual, never gets done.

Four rules can be handled by a spreadsheet and a good memory. A real company has dozens of them and they start getting in each other's way. Workflow engine is the part that holds the order, the conditions and the exceptions, so two rules don't run against each other. Integrations are the part that lets accounting, the online store, the calendar and the mailing tool pass data to each other, with nobody retyping it from one window into another. That is why for us it is not two services, but one. Which processes get automated most often, and where it makes no sense, is covered in IBM's overview.

What it costs

The price is counted per item, not per company.

You don't pay for “automation” as a whole, but for the specific rule or integration that starts running. That is why you can begin with the one thing that annoys you most and add the rest only once the first one proves it works.

290 €

First process or integration, one time

  • The rule written down as a plain sentence that you approve before we build
  • Hooked up to the tools you already use, and to each other
  • Tested on real cases, including the exceptions
  • Launch and training, so you know what the system does

Further processes and integrations

Each additional one is priced separately by how many steps, systems and exceptions it involves. When it runs on a connection that already exists, it usually costs less than the first.

Maintenance, from 49 € per month

Tools change their interfaces and scenarios break now and then, that is a normal part of how they evolve. Maintenance means we watch that things run, react to changes, re-run transfers that failed and fix errors. Optional, no lock-in, charged per process or integration.

What you don't pay us for

We build on platforms like Make or n8n, in an account that belongs to you. The platform subscription is paid directly to the platform, not to us, and with no markup from us. If we part ways one day, everything keeps running for you.

You get the exact number once we have put the process down on paper. If it turns out a rule has too many exceptions for a system to handle, we say so before the building starts. An overview of all services is on the pricing page.

What people ask before they commit

Automation and integrations from us mean two sides of the same thing: the systems you already use start passing data to each other, and the steps you do by hand today start running without you. Online store, accounting, warehouse, shipping, mailing, plus email sequences, lead management, notifications and document processing. We build it on the Make or n8n platforms, in an account that belongs to you. The price is from 290 € per process or integration, optional maintenance from 49 € per month. Prices are final, we are not VAT registered.

What is worth automating first?

Whatever you do most often and whatever annoys you most. Not whatever sounds the most technical.

A good first candidate has three traits: it repeats at least once a day, it follows a clear rule with no exceptions, and forgetting it costs you money or a client. Inquiries from the website and payment reminders are exactly that.

Decisions that need judgment or a feel for the situation, on the other hand, stay with a person. You can automate a step, not the responsibility.

Won't I lose the personal touch?

More the opposite. Automation is not there to replace the conversation, it is there to make sure the conversation happens at all.

A customer does not find it impersonal that a confirmation went out automatically. They find it impersonal when nobody replies for three days. The system takes over the record keeping and the reminders, you get more time for the call itself.

The messages that go out automatically are written to sound like you. If they read like a system notification, that is a setup problem, not a problem with automation.

How much time will it actually save?

We won't promise a number before we have seen your process. The saving can only be calculated once we know how many times a day the step happens and how long it takes.

So we go through it together during the consultation and put a concrete figure on it. If it turns out automation won't pay for itself, we will tell you.

How return is calculated on small budgets is laid out in the article on measuring marketing ROI, and the principle is the same here.

What people ask

Got a different question? →

Any repeating process. Sending invoices, follow-up emails, lead routing, team notifications, syncing data between systems. At the consultation we will tell you where automation makes the most sense.

It depends on the process and we will not guess at a number before we see it. Automating invoices, follow-up emails or data syncing does in seconds what takes tens of minutes by hand, and without the errors that come from retyping. At the consultation we work out the specific saving for your processes based on how many times a day the step happens.

Make (Integromat), Zapier, n8n or custom code, depending on the complexity. For larger companies we propose more robust self-hosted solutions.

Automations are flexible. When something changes, it is enough to adjust the workflow. No rebuilding from scratch. We can do it for you or show you how.

From 290 € for the first process or integration, one time. Each additional one is priced separately based on the number of steps, systems and exceptions. Optional maintenance costs from 49 € per month per item and has no lock-in. The subscription for the platform it runs on is paid directly to that platform. The full breakdown is on the pricing page.

No. We handle the entire setup and the maintenance. You just tell us which process holds you up the most and we automate it.

Yes. We use proven tools with secure data transfer, and we set permissions so that only the people who should reach the data can.

We set up alerts, so we know about any error right away and fix it. For critical processes we design a fallback step.

Practically anything with an API. Stripe, GoPay, SuperFaktúra, Pohoda, Money S3, Mailchimp, MailerSend, Packeta, DPD, Slack, Teams, WhatsApp Business, Salesforce, HubSpot and more.

This happens mostly with older accounting and inventory software. Some can export a batch to a file that can be picked up and processed on a schedule, others at least offer database access. We find out what is realistically possible before we quote, not halfway through the work.

We can adjust the connection or move it to a new tool. You are not locked in, it adapts when you change software.

From our work

How it looks in practice

Home screen of the Zerotoxic online store Online store · AI chatbotZerotoxicA non-toxic drugstore with an AI advisor and automations. Home screen of the Jankita website with serif typography Website · E-booksJankitaA stylist's website: fashion and beauty in one place.

See all work →

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