From our work
We know who actually sells and who just collects likes. We connect you with influencers whose followers are your customers. Experience from campaigns for L'Oréal, Samsung, dm and other brands.
How we choose
The price of a collaboration depends on the size of the account. The result depends on how many of those people could actually be your customers. Those are two completely different numbers, and that gap is where collaborations most often lose money.
A model example, not measured figures. The ratio differs by field and by region, the principle stays the same.
What we check about an influencer before we recommend them
How much of their audience is actually from Slovakia?
Accounts also grow from Czechia, Poland or from completely outside the region. If you run a café in Bratislava, reach abroad is a nice number for a report and nothing more. That is why we ask for a breakdown of the audience by country and city straight from the account statistics.
How does engagement compare to reach?
We are not interested in the number of likes, but in their ratio to reach and in whether a real conversation happens under the posts. Bought followers give themselves away right here: a big number at the top, silence below.
How many paid partnerships have they done already?
A profile where every second post is labeled as an ad stops being a recommendation and turns into a billboard. The audience notices it sooner than the advertisers do. We also look at whether they have already run a campaign for your competitor.
Does their content fit what you sell?
A recommendation works when it makes sense. A creator who has been cooking at home for years will sell a kitchen unit. The same person will not sell legal services, even with ten times the reach.
What campaign management covers
Selecting influencers by audience overlap, not by follower count. Negotiating the terms so you do not pay the first price quoted. A creative brief that tells the creator what matters and what should not be said. Approving content before it goes live, the final word is yours. Measuring results after the campaign, in numbers you can compare with the next one. Micro and macro influencers, depending on the field and the budget.
That is why we will sometimes recommend an account with ten times fewer followers that costs a fraction of the price.
The article Micro vs. macro influencers: who actually sells? breaks down where exactly the line between a micro and a macro creator runs and when each of them pays off. A paid partnership always has to be disclosed, the rules for Slovakia are in the code of ethics of the Slovak Advertising Standards Council.
What it costs
349 €
one-time, for the whole campaign
What that price covers
The second item, which does not go through us
The creator's fee is separate and they get it directly. With barter it is zero, because you pay in product or service. With a paid partnership it runs up to 1 500 € depending on the size of the account, the format and the number of deliverables. You always know it before you sign anything.
You will find an overview of all services in the pricing.
With us, influencer marketing means selecting influencers by audience overlap, negotiating the terms, a creative brief, approving content before it goes live and measuring results after the campaign. We work with both micro and macro influencers. Campaign management from 349 €, the collaboration itself is usually barter or paid up to 1 500 € depending on the size of the account.
Yes, and it often makes more sense than with a big one. With smaller creators, the collaboration can be built on barter, meaning you pay in product or service instead of money.
Smaller accounts usually have a closer relationship with their audience, so a recommendation from them sounds like advice from someone you know, not like an ad. We explain the difference between barter and a paid partnership right at the start, so you know what you are getting into.
Before the campaign we agree on what counts as success: reach, engagement, clicks to the website or sales themselves. We set the measurement up accordingly.
For sales, every creator gets their own discount code or link, so you can see how many orders came from each of them. After the campaign you get an overview with conversions and ROI, not just screenshots of posts.
We sort this out before anything gets filmed. The creator gets a brief that spells out what to communicate, what not to and what tone to keep.
You then see the finished post before it goes live and you have the final word. At the same time we leave the creator room to speak in their own voice, because content that sounds like a corporate press release is something their audience scrolls past.
From our work
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