From our work
You write and publish the articles yourself. You type the text the way you would type an email and format it with buttons, and the preview shows you the finished article before it goes live. The system adds everything technical around it.
from 190 € price breakdown →
I want a blog / CMS →Why a blog
A typical website has five places someone can land on from search. Every article adds another one, on a topic somebody is dealing with right now.
How it looks on our own blog
“how much does a website cost for a small business”
How much a website costs for a business in 2026Our article that answers it
“why isn't my website bringing in customers”
Why my website isn't bringing in customersOur article that answers it
“why doesn't ChatGPT recommend me”
Why ChatGPT doesn't recommend you and what to do about itOur article that answers it
A homepage would not have caught a single one of these questions. An article caught them, the one that answers them.
Google doesn't rank companies, it ranks individual pages. A website with five subpages has five chances for someone to come across you. A website with a blog has as many as the topics you have managed to cover.
That's why SEO and a blog work together. Optimization with no content has nothing to lift.
When someone asks ChatGPT or Perplexity about a topic from your field, the assistant reaches for the page that answers exactly that question. A homepage describing the company is not enough for that.
An article that answers one specific question is exactly the format AI visibility needs.
A social media post has a lifespan of one day. An article that answers a specific question stays in search, and people keep landing on it months after you wrote it.
So it pays to write about what clients ask you anyway. You already give that answer today, just to one person at a time and always from scratch. That's how we pick the topics for our blog too.
What it looks like when you write
The preview is not a rough approximation. It is built by the same code that then builds the website itself, so the article cannot end up looking different once it is published.
What the price depends on
The first question we get is how much will it cost. The answer comes down to three things.
We can give you a ballpark figure after the first phone call.
You'll find the full breakdown in the pricing.
Formatting runs on buttons and a second click removes the tag again, so you can't get stuck in bold. If you can write an email, you can write an article.
You upload an image by dragging it into the editor. The system resizes it right in the browser and converts it to a lighter format, so no eight-megabyte phone photo ends up on the website to slow it down.
Publishing an article has two parts. Anyone who can write an email handles the first one. The second one is technical, which is exactly why businesses keep putting it off until they give up on it. In a custom system the second part happens by itself, at the same moment you save the article.
What you do
What happens in that same moment
This is the technical groundwork for an article that someone otherwise does by hand for every single one, or, far more often, doesn't do at all. It does not replace SEO as a service, that one decides what to write about. It only makes sure the article doesn't go out with mistakes you would have no way of checking anyway.
The details that decide it
A content management system is not sold on a list of features, but on what it takes care of for you while you are not thinking about it. These are two things that off-the-shelf solutions usually leave to a person to watch, which is why they get forgotten every now and then.
The article URL does not change after publishing
The URL is created once, when the article is created. If you rewrite the headline a week later because a better one comes to mind, the URL stays as it was.
Changing the headline would throw away the URL the search engine already has stored, and the link people click would turn into an error page.
The updated date is added automatically
When you add to an older article, the system records an updated date on it. It does not add one to a new article, where it would say nothing.
Articles you have been adding to for years would look out of date from the outside. And that is exactly what a reader goes by when deciding whether to read them at all.
What it costs
The content management system is a one-time item. Once you have it, you write and publish every further article yourself, with no developer and no invoice from us.
What's included
What pushes the price up
What's not included
The exact figure depends on how much content has to be migrated from the old website and whether the blog runs in several languages. You'll find an overview of all services in the pricing.
Our Blog and CMS system is a custom content management system. You write the article in the editor, format it with buttons and see its finished form in the preview before publishing. Saving publishes the article, and the system itself adds the URL, meta tags, the canonical URL, a preview card, a BlogPosting schema for AI assistants and an entry in sitemap.xml and RSS. From 190 € one-time, and since we are not VAT registered, that price is final.
A CMS is an admin interface where you change the content of your website without a developer. You log in, rewrite the text, upload a photo, save, and the change is live in a few seconds.
You need one when you change content regularly: publishing articles, adding news, updating opening hours or your list of services.
If you change the website once every two years, a CMS is a cost you don't need. In that case it's cheaper for us to make the change on request, and we'll tell you so right at the consultation.
WordPress is a general-purpose tool that does almost everything, which means it also carries everything you will never use.
A typical website built on it runs on dozens of plugins from different authors. Each one has to be updated and each one is another piece of someone else's code that can break or slow the loading down.
A custom system contains only the features you asked for. It's smaller, it loads faster and it has no parts you have to look after for nothing.
There is no number that switches the results on. Consistency matters more than volume.
One good article a month that answers a question your clients actually ask does more than ten written at once and then two years of silence.
Search engines and AI assistants both notice whether a website is alive. We wrote up what that looks like in practice for a small business in our article on SEO for small businesses.
What Google counts as content worth showing is described in Google's guidance on helpful content.
From our work
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